Your website

In one of my recent blogs I talked about things you can do now in the last 2 months of 2023 to prepare for 2024 venue booking season, which is January-March.

Wedding bookings are usually low as you go into November/December due to people starting to shift their focus towards Christmas. Use this low season to your advantage by reviewing your internal documents and processes. It’s always good to have a little refresh and move with the times right?

Your website is a great starting point! I always find the best way to review your website is to get someone who has never been on it before, to go on and watch over their shoulder as they navigate their way around it. Do they use it like you intended?

Your website should include up to date images, a couple does not want to see a wedding from 2020. They want to see recent weddings, from the current year, they need to know still relevant.

Your content also needs to be up to date, change the wording slightly, let them know you are talking about the recent year. Venues make the mistake of not making updates to their website thinking they won’t touch something that is working and still taking enquiries however over time this can have a long term effect on your business.

Blogs, if you are blogging you need to keep up to date with this, again couples don’t want to see a blog post from 2 years ago and then nothing since. It makes your venue look dated and not relevant.

Have clear call to action points throughout your website. Firstly choose what that is, is it ‘contact us’, ‘fill out an enquiry form’, ‘book in a showaround’? Once you’ve decided have this throughout your website making it easy for couples to make one click and get in touch with you.

Remember when couples see you pay attention to all the finer details they will trust you more and with if they like have trust factor they are more likely to book with you.