Why should you invest in your wedding coordinators?

If you read my first blog entry you’ll know that I’m going into my 12th year of working in the wedding industry. I started off my career working as a wedding coordinator for Slaley Hall in Northumberland when it was a De Vere hotel chain.

I went on a company wide training course in 2011, which I was really excited about because I’ve always loved leaning and growing. I found this very helpful as it gave me practical techniques that I hadn’t learnt on the job, yes I had received training on how to use their systems, do wedding quotes, what to cover in a show around but never anything on selling techniques or any background on the types of couples I was dealing with.

The wedding industry is a one filled with beautiful images and happy memories, from the outside it is a very glamorous one but there is a lot of hard work and some not so glamorous moments that go on behind the scenes.

I knew my job as a wedding coordinator was to book weddings and give an exceptional customer experience to the clients on the run up and on their wedding day. I didn’t know until I was doing the job day in day out how heavily we would talk about sales targets for booking weddings.

We had weekly, monthly and quarterly sales targets to meet each month so when I was given the chance to do some training specifically on how to increase sales I jumped at the chance.

I learnt some great techniques that I have built on still teach today, as they told me they would my wedding sales increased just by making a few changes in how I dealt with enquiries. Once I could see my sales increased I became so invested in the “sales process”, I hadn’t looked at it like this before!

I saw a clear difference in going on the training and my sales increasing, I knew my sales were increasing because of the training I received and the changes I implemented in to dealing with every new enquiry.

As you can imagine after this I believed so deeply in training and growth because I had seen first hand results from this.

Throughout my career I’ve been on 6 sales training courses, some specifically for weddings and others for generic sales.

I believe that investing in your wedding coordinators with sales training will bring a venue an instant increase on wedding sales.

So going back to my first question, why should you invest in your wedding coordinator.. Well there’s lots of things venues can do to increase wedding sales in the long term like improving their website, changing the language used in their wedding brochure, getting priced right in the market, redecorating or refurbishing if needed which will all see results. However, investing in your wedding coordinator is the one single thing that will have an immediate effect on your wedding sales.

Training gives the wedding coordinators the skills and techniques that can be used in the very next reply email to a new wedding enquiry or in the very next wedding show around that the coordinator does.

All of the techniques and skills that a wedding coordinator learns WILL increase wedding sales, how? Because there’s a process every couple goes through once they get engaged and I’ve spent years in researching and learning all about this.

I know how a newly engaged wedding couples want to buy, I know what triggers them to say yes, what they want from a venue and the emotions they go through therefore I know EXACTLY what a wedding coordinator needs to do to sell to a wedding couples.

I’ve combined years of knowledge and courses into a one-day training course so wedding coordinators can learn, grow, increase their wedding sales and hit their venue sales targets.